A Pain in the RSS


Google Reader
October 9, 2006, 5:02 pm
Filed under: Innovation, Internet, cool stuff

I know I’m a notoriously early adopter, but I’ve just switched to Google Reader as my primary feed reader. Apart from the fact that it means I can read my feeds on any internet enabled device (including my BlackBerry) the thing that really won me over is an integrated “shared items” feature. Simply by ticking a news item as shared within the reader window, goolge creates a blog-like page of all the stuff I’ve found interesting which I can share with my friends and family… and best of all, it happens behind the scenes without my having to lift a finger. The page it creates even has a feed of its own!

Here’s my shared items.

Now, admittedly there’s no commenting or any of the other fun stuff that goes with a real blog, but even so, I think this is pretty damned cool!

Yet another step forward in Google’s global domination!

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You Tube – An Alternate Approach
September 19, 2006, 8:19 am
Filed under: Internet, News, Nifty Ideas, music

In direct contrast to the approach adopted by the CEO of Universal (which I posted about last week), Warner Music have signed a deal with YouTube which allows its material to be legally used.

The BBC writes:

The agreement also covers the use of material in homemade videos, which form a large part of YouTube’s content.

Both companies hailed it as a landmark agreement, coming days after Universal Music said it was considering legal action over sites such as YouTube.

A royalty-tracking system has been developed by YouTube to detect when videos on the site are using copyrighted material and work out how much Warner is owed in advertising revenue.

Note the bit about “use of material in homemade videos”. This means that Warner have sought to effectively protect not only material which they created or licensed, but also new content which exploits their copyrights. Hurrah to an innovative corporate approach to new ways of accessing the art.

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New Carlton Draught beer ad! Flashdance pisstake!
September 14, 2006, 2:38 pm
Filed under: Advertising, Internet, Nifty Ideas

Carlton Breweries have done it again with another fantastic ad.
Sending up the movie Flashdance.. Really entertaining!